Ethos builds digital life-insurance products for consumers, agents, and carriers. Its platform is designed to make coverage easier to understand, purchase, sell, and underwrite.
Director, Digital Marketing
Own Ethos's paid digital acquisition strategy and performance across social, search, affiliates, display, and emerging channels, connecting channel investment to clear growth outcomes.
- Salary
- $150,000–$266,000/year
- Remote region
- Remote · United States
- Engagement
- Full-time employee
About this role
This director owns strategy, execution, measurement, budgets, and tools across Ethos's paid digital channels. The work combines hands-on optimization with senior accountability for acquisition performance, testing, forecasting, and the operating systems behind the channel portfolio.
The role partners closely with creative, analytics, marketing technology, growth product, and external platforms. It will turn channel and customer data into decisions, improve measurement infrastructure, and keep the acquisition program current as platforms and consumer behavior change.
Role requirements and focus
What you’ll work on
- Create and operate a measurable paid-acquisition strategy aligned with Ethos's budget, growth, and efficiency goals.
- Improve channel performance through disciplined testing, cross-functional measurement, and hands-on optimization.
What they’re looking for
- At least 8 years in direct-response marketing, including at least 5 years managing performance campaigns where user acquisition was the primary growth driver.
- In-house experience at a high-growth direct-response consumer startup and deep hands-on expertise across Meta, Instagram, search, and other major digital platforms.
- Strong analytical, technical, and cross-functional skills, including experience working with marketing technology, data, creative, and product teams.
Skills and focus
- Growth & performance
- Full-time employee
- Performance marketing
- Paid social
- Paid search
- Affiliate marketing
- Marketing analytics
- Growth strategy
Useful context
Specialty
Growth & performance
Work type
Full-time employee
Source
Ethos / Greenhouse
Last verified
Sep 12
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