Reflow builds workflow-intelligence software for enterprise operations teams. Its privacy-conscious platform turns signals from everyday work into a clearer view of how processes run, where work gets stuck, and how operations can improve.
Fractional Product & Narrative Marketer
Own Reflow's product narrative and market-facing campaigns, turning product insight and timely industry moments into clear stories, landing pages, and content that support demand.
- Remote region
- Remote · United States
- Engagement
- Fractional contract
About this role
This fractional engagement sits at the intersection of product marketing and editorial storytelling. The marketer will sharpen Reflow's positioning, identify timely market or competitor moments, and turn those moments into coordinated campaigns across landing pages, articles, video, and social channels.
The work covers the full campaign cycle: developing the angle, writing or directing assets, maintaining a practical publishing cadence, and measuring what resonates. It is best suited to a hands-on marketer who has worked in early-stage B2B software and can combine strong editorial judgment with product fluency and analytical follow-through.
Role requirements and focus
What you’ll work on
- Clarify and strengthen Reflow's market narrative across product launches, competitive moments, and ongoing publishing.
- Create end-to-end campaigns that connect product insight to useful content, demand, and measurable audience response.
- Establish a sustainable publishing rhythm across written, video, landing-page, and social formats.
What they’re looking for
- A background that combines product marketing with strong editorial or content-marketing execution, ideally in seed-to-Series B B2B software.
- Evidence of owning campaigns from initial angle through production, distribution, and measurement.
- Strong writing and editorial judgment, comfort reacting quickly to market developments, and enough analytical fluency to evaluate performance.
Skills and focus
- Product marketing
- Fractional contract
- Narrative strategy
- Content marketing
- B2B SaaS
- Campaign strategy
- Social media
- AEO/GEO
Useful context
Specialty
Product marketing
Work type
Fractional contract
Source
Reflow / Ashby
Last verified
Sep 12
Verification context
The role remains present in Ashby’s official public posting feed.
Role terms can change after verification. The employer application page remains the final authority.