Skills in remote marketing job listings
A practical reading of role descriptions and qualifications in the visible Remote Marketing Roles directory, including AI skills. Each signal summarizes the work described and links to example roles.
Current directory baseline
Latest listing check in this sample: October 5, 2026. This page reflects current visible listings, not a completed calendar month.
- Visible roles
- 37
- Roles with substantive text
- 37
- Employers in that sample
- 20
AI skills mentioned in these roles
These are specific ways employers describe using or building with AI. We count a capability only when the listing ties it to work or experience; an employer merely selling an AI product is not enough. A signal needs mentions from at least three roles and three employers before we treat it as a ranked skill.
The current visible listings do not provide enough specific AI-skill evidence to describe a board signal yet.
Other skills in job descriptions and qualifications
The sentences below summarize work described in matching listings; they do not apply to every role. A role counts once for a skill even if its text mentions it several times. Percentages use the 37 roles with substantive role descriptions or qualifications as the denominator. Mentions can describe responsibilities, required experience or preferred experience.
Experimentation
29.7% of sampled roles
11 roles · 7 employers
What the listings describe: Test channel, creative, or lifecycle changes and use measurement to judge their incremental effect.
HubSpot
24.3% of sampled roles
9 roles · 8 employers
What the listings describe: Use HubSpot or a similar CRM and marketing automation tool to run workflows and measure performance.
Lifecycle marketing
8.1% of sampled roles
3 roles · 3 employers
What the listings describe: Build segmented email and CRM programs focused on customer activation, retention, and ongoing engagement.
SEO
8.1% of sampled roles
3 roles · 3 employers
What the listings describe: Manage or coordinate organic search as part of a broader content and digital acquisition program.
Dated observations
We preserve dated captures so future readers can inspect the same skill definitions over time. Each capture describes visible inventory at its capture time, not all jobs posted during that month.
Earlier skill definitions and downloads
One comparable capture is available so far. We will show a side-by-side observation once two captures using the same definitions are at least four weeks apart.
How to read these descriptions
The summaries describe work named in the sampled listings. Open the linked roles for the employer’s full wording and to see whether a skill is a core responsibility, required experience, or a preference. The same skill can mean different work in different teams.
A mention is not proof that a skill is mandatory, that candidates without it are excluded, or that demand is rising across the wider labor market. The directory is a selected sample of employers. We do not yet label skills “rising” because the older skills history used a different classification method.